|本期目录/Table of Contents|

[1]陈小月,杨慧,金惠,等.考虑静态参考价格的动态定价优化策略[J].南京工业大学学报(社会科学版),2017,(2):122-128.
 CHEN Xiaoyue,YANG Hui,JIN Hui,et al.Revenue Management Pricing Model with Static Reference Prices[J].Journal of NANJING TECH UNIVERSITY(SOCIAL SCIENCE EDITION),2017,(2):122-128.
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考虑静态参考价格的动态定价优化策略()
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《南京工业大学学报(社会科学版)》[ISSN:1671-7287/CN:]

卷:
期数:
2017年第2期
页码:
122-128
栏目:
出版日期:
2017-06-12

文章信息/Info

Title:
Revenue Management Pricing Model with Static Reference Prices
文章编号:
1671-7287(2017)02-0122-07
作者:
陈小月杨慧金惠顾宝笙
南京理工大学 经济管理学院, 江苏 南京 210094
Author(s):
CHEN Xiaoyue YANG Hui JIN Hui GU Baosheng
School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, China
关键词:
收益管理 动态定价 参考价格 参考效应
Keywords:
revenue management dynamic pricing reference price reference effect
分类号:
F713.5
文献标志码:
A
摘要:
在顾客购买决策过程中,参考价格与实际价格共同形成感知价格,决定顾客的支付意愿,形成对需求的参考效应。考虑由静态参考价格形成的参考效应,以随机动态规划理论为研究工具,建立收益管理的离散时段动态定价模型,分析收益函数定量性质,给出最优价格路径的计算方法,并以多阶段定价为例进行仿真算例分析。研究结果表明:参考效应对提高企业收益具有积极的正向作用,对初始定价、价格变动方向、价格离散程度等定价策略具有显著影响。
Abstract:
In the process of customer purchase decision, the perceived price, which is formed by the reference price and the actual price, determines the customer′s willingness to pay, and forms the reference effect on demands. In this paper, we consider the reference effect formed by the static reference price, establish the dynamic discrete time pricing model of revenue management based on the stochastic dynamic programming theory, analyze the quantitative properties of the revenue function and then conduct the multi-stage simulation experiments. The results show that the reference effect has positive impact on revenue increase and has a significant impact on the initial price, pricing trend, price dispersion, and expected revenue.

参考文献/References:

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备注/Memo

备注/Memo:
【收稿日期】2016-12-23
【作者简介】陈小月(1992-),女,江苏扬州人,南京理工大学经济管理学院硕士研究生,研究方向:收益管理。
【基金项目】国家自然科学基金项目(71102073,71571102)
更新日期/Last Update: 2017-06-20