|本期目录/Table of Contents|

[1]李宝库,吴正祥,郭婷婷.地区差异下考虑零售商公平偏好的供应链定价策略研究[J].南京工业大学学报(社会科学版),2014,(04):64-71.
 LI BaokuWU ZhengxiangGUO Tingting.Pricing Strategy of Considering Retailers Fairness Preference Based on Regional Gap Background[J].Journal of NANJING TECH UNIVERSITY(SOCIAL SCIENCE EDITION),2014,(04):64-71.
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地区差异下考虑零售商公平偏好的供应链定价策略研究()
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《南京工业大学学报(社会科学版)》[ISSN:1671-7287/CN:]

卷:
期数:
2014年04期
页码:
64-71
栏目:
出版日期:
2014-12-31

文章信息/Info

Title:
Pricing Strategy of Considering Retailers Fairness Preference Based on Regional Gap Background
作者:
李宝库吴正祥郭婷婷
(辽宁工程技术大学 营销管理学院,辽宁 葫芦岛 125105)
Author(s):
LI BaokuWU ZhengxiangGUO Tingting
(School of Marketing ManagementLiaoning Technical UniversityHuludao 125105China)
关键词:
供应链定价策略地区差异渠道结构公平偏好
Keywords:
regional gapchannel structurefairness preferencePricing strategy of supply chain
分类号:
F274
文献标志码:
A
摘要:
针对由单个制造商和两个不同区域市场的零售商组成的供应链系统,分别就制造商对两个不同区域市场的零售商实行统一定价和差别定价两种定价策略下构建了纳入零售商公平偏好行为的两级供应链Stackelberg博弈模型,给出了不同情况下供应链均衡策略,分析了零售商公平偏好行为对不同情况下供应链均衡策略、参与者的利润以及供应链系统运作效率的影响。研究结果表明,零售商公平偏好行为对制造商的批发价格和利润具有负向影响、对零售商的利润具有正向影响,而对零售商的零售价格和供应链运作效率没有影响。
Abstract:
The price strategy of two-stage supply chain which consists of one manufacturer and two retailers from two different regional markets for considering fairness preference was studied, and two different Stackelberg game models were constructed under two different situations in which the manufacturer uses differential pricing or uniform pricing for two different regional retailers. Based on the different models, the paper examined the supply chain partners’ strategies and analyzed the effect of retailer’s fairness preference on the strategies, profit and the operational efficiency of supply chains. Results show that retailer’s fairness preference has negative influence on the wholesale price and the profit of manufacturer and has positive influence on the profit of retailer, and has no effect on the retail price and the operational efficiency

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备注/Memo

备注/Memo:
【收稿日期】2014-09-12作者简介】李宝库(1963-),男,黑龙江绥滨人,辽宁工程技术大学营销管理学院教授,博士生导师,研究方向:经济博弈论、营销渠道管理、消费者行为。 【基金项目】国家自然科学基金(71172218);高等学校博士学科点专项科研基金(2012212111005)制造商
更新日期/Last Update: 2015-01-05